A phone showing security, a pair of airpods, a pencil and a pair of glasses on a table
A phone showing security, a pair of airpods, a pencil and a pair of glasses on a table

Let’s address the elephant in the room. It’s no big secret that Big Tech… has all our secrets. And unless you have the luxury to delete Facebook, Twitter, Gmail etc. from your life, you very likely have to get comfortable with the fact that these companies know you well. For a lot of us, the problem isn’t that they have our data, the problem is how that data is used and shared without our knowledge.

In early 2021 I was glad to see more people engage in the topic of data privacy following the WhatsApp policy update that shot Signal…

There is no recipe book for Modern Marketing. These days customers don’t just buy products or services, they buy experiences. The landscape is constantly changing, with great pressure on companies to keep up as well as accelerate. As Stephen Hawking famously said, “intelligence is the ability to adapt to change” — and in this landscape, you are perpetually adapting or getting left behind. It’s chaotic, but also exciting in its own way. Little did I know this chaos would be amplified 100-fold once COVID hit. But this adversity came with two options: paralyze or thrive. If you work towards the…

Let me ask you this: how are you staying informed on COVID-19? If I had to guess your answer, I’d safely say, “online” or “on social media”

The fact is, digital attention is at an all-time high right now. With lockdown in effect, I find my Messages, WhatsApp, Viber and Messenger buzzing more than ever; 80% of those pings being COVID-19 related. While I appreciate getting most of the news, there’s also a lot of misinformation, rumors and over-elaborated claims that can cause confusion and generate panic. …

Real talk: every company is currently tackling digital transformation in their own way. Love it or hate it, it’s happening. In fact, chances are that the company you work for, or want to work for, has plans for it. This is an exciting time to see these technologies play out, and last month, I got to see it first-hand at PLDT’s Philippine Digital Convention 2019.

The energy at the event was infectious and I found myself marveling at the pioneering digital solutions and innovative business concepts shared by industry leaders and digital experts. …

For this month’s luncheon meeting, AmCham Philippines hosted former Ambassador Jose L. Cuisia, Jr. for a lovely afternoon of informative conversations, networking, and of course, a delightful meal at the newly-opened Sheraton Manila Hotel.

We kicked off the event with opening remarks from Mr. Ebb Hinchliffe, the Executive Director of AmCham Philippines, as well as honoring the 32 delegates of the Business Leadership Program (BLP) of AmCham. These participants are truly a dedicated, hard-working group and I wish them all the success in their respective fields, and hope they create a positive impact based on their experience with the program!

Ever talked about something then suddenly see ads for it online? It happened to me on several occasions where I’d mention a product to my friend in real life, and suddenly come across an ad for it without ever looking it up! My friends went through something similar and we were recently chatting about how scary it is, because you can’t help but think your phone is spying on you and listening to your private conversations (I’m looking at you, Siri…). Ever since then I’ve been trying to get to the bottom of this whole ads-coinciding-with-conversations conundrum. During Mark Zuckerberg’s…

To be honest, when I first thought of writing a piece to kick off the New Year, I wasn’t quite sure what exactly I’d write about. The only thing for certain is that it had to be focused around Social Media Marketing in 2019. However, a quick Google search of those keywords showed me “About 728,000,000 results.” That’s A LOT of content to compete with. Even with an SEO and promotional push, I knew this would be a tough crowd, and I definitely didn’t like those odds. …

Charu Misra

ɪɴᴅɪᴀ ✈️ ᴘʜɪʟɪᴘᴘɪɴᴇs ✈️ ɴᴇᴡ ʏᴏʀᴋ ᴄɪᴛʏ // Digital Marketer, specializing in Social Media & Community Management

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